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Efrain from Gold Level Media is sharing insights into a marketing campaign focused on measuring ROI (return on investment). He mentions that the costs incurred may be lower for them, as they own a marketing company and can utilize their resources for free. However, to provide an accurate total cost, he includes these expenses. The campaign involves direct mail for Gold Level Print, utilizing newly acquired equipment, such as a $50,000 printer capable of producing flyers and business cards, alongside additional equipment costing around $4,000. The purpose is to illustrate the financial aspects of the campaign while detailing the investment in marketing tools.
