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In this tutorial, Anna explains how to create an effective business proposal. She starts by outlining essential components of a proposal, comparing it to building a house. The "roof" represents company information, qualifications, and competitive advantages. The "walls" illustrate knowledge of the client's problems and demonstrate research and understanding of their needs. Finally, the "foundation" consists of pricing and methodology, detailing how the service or product will address the client's challenges. Anna also shares tips from a successful software company to expedite closing deals, emphasizing the importance of crafting compelling proposals to secure client agreements.