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In this video, Anna shares how to create a successful business proposal. She breaks it down into two parts: first, she discusses strategies for persuading potential clients to agree to your proposal. Then, she offers three key tips from a seasoned software company that can help close deals three times faster. Anna emphasizes that a business proposal is akin to building a house, requiring a solid structure: the roof represents your company information and qualifications; the walls demonstrate your understanding of the client’s needs; and the foundation consists of your pricing and methodology for solving their problems.