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Efrain from Gold Level Media discusses a marketing campaign focused on direct mail. He emphasizes the importance of calculating the return on investment (ROI) and outlines the costs associated with the campaign. Although his company benefits from reduced costs related to printing and labor, he plans to include those expenses in the total cost for a more accurate figure. Efrain highlights the recent purchase of equipment necessary for producing materials like business cards and flyers, mentioning that the printer cost around $50,000, and additional equipment was about $4,000. This campaign aims to generate revenue to offset the investment in new equipment.
