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In this tutorial, Samantha from Empower Multimedia introduces the Business Model Canvas, a visual chart designed for strategic management and startups. The canvas encompasses several categories: key partners, cost structure, key resources, key activities, value propositions, customer relationships, channels, customer segments, and revenue streams. The video aims to explore each category, explaining their definitions and practical applications to maximize their utility in business planning. Samantha emphasizes that the content is for informational purposes only and not professional advice.