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An organization's business model consists of nine essential building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. To effectively utilize these components, one should map them onto a structured tool known as the business model canvas. This canvas facilitates the mapping, discussion, design, and innovation of new business models. Starting with customer segments, it includes all individuals and organizations receiving value, alongside specific value propositions tailored to each segment, which consist of product and service bundles designed to meet customer needs.