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In this video tutorial, Efrain from Gold Level Media discusses creating a marketing campaign and analyzing its return on investment (ROI). He mentions that while the costs may vary for others, he will include expenses like printing and labor into the total for clarity. The campaign involves direct mail for Gold Level Print, supported by new equipment investments, including a $50,000 printer for producing flyers and business cards, along with additional costs of around $4,000 for other tools. Efrain emphasizes the importance of tracking expenses to understand the overall investment in the marketing campaign.