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In this video, Efrain from Gold Level Media discusses a marketing campaign focused on direct mail, specifically promoting Gold Level Print. He mentions the importance of outlining the return on investment (ROI) for the campaign. Efrain shares that the total costs include printing and labor, which are generally lower for them since they own a marketing company. He highlights the equipment costs, including a printer worth about $50,000 and another costing around $4,000. Efrain emphasizes that even though they have access to these resources, the expenses will be included in the overall cost for transparency and accurate investment assessment.
