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In this video tutorial, Jeff explains how to utilize Gmail and Google Sheets for sending personalized bulk emails. He introduces the mail merge method he initially used as an account manager handling over 200 clients, citing the limitations of the BCC method, which lacks personalization. Jeff highlights Google’s mail merge script as a more effective alternative. He invites viewers to explore this technique and also presents three practical scenarios where it can be applied immediately. The video aims to help professionals stand out at work through creative communication strategies.