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Efrain from Gold Level Media introduces a marketing campaign focused on demonstrating return on investment (ROI) through direct mail. He emphasizes that the pricing may vary for others since they own a marketing company, allowing them to access printing and labor for free. However, he includes these costs in the total to provide an accurate figure. The team has invested in new printing equipment, including a $50,000 printer for flyers and business cards, and another $4,000 machine. Efrain is preparing to showcase the effectiveness of their marketing strategies while factoring in the overall expenses for transparency.