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In this video, Efrain from Gold Level Media discusses the process of launching a marketing campaign, focusing on calculating the return on investment (ROI). He mentions using direct mail for promoting Gold Level Print and details the costs associated with their new printing equipment. Efrain highlights the total investment, including a $50,000 machine for printing flyers and business cards, as well as a smaller $4,000 device for additional tasks. Despite the costs, he emphasizes that owning a marketing company allows them to reduce expenses related to printing and labor, but he will still provide an accurate total for viewers.