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In this video, Jeff demonstrates how to utilize Gmail and Google Sheets to efficiently send personalized bulk emails. He shares his experience using a mail merge method from his time as an account manager, where he often needed to communicate with over 200 clients quarterly. Initially, he relied on the BCC method to send mass emails, but sought a more effective approach. Jeff introduces Google's mail merge script, created by Martin Hoxie, which offers a personalized touch for mass communication. He concludes with three practical scenarios where viewers can apply this technique immediately.
