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In this video, Devon Dean from ProjectManager.com explains how to effectively sell a project through a proposal. He emphasizes that successful project funding relies heavily on personal interactions, noting that decision-makers won't consider the proposal in isolation. Even the best proposal can fail without prior communication and engagement with key stakeholders. Devon advises that project sponsors and champions should actively lobby decision-makers and hold one-on-one meetings to refine their understanding of the project's needs and expectations. Building relationships and understanding the perspectives of decision-makers are essential for securing project support.
