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In this tutorial, Efrain from Gold Level Media discusses setting up a marketing campaign to evaluate the return on investment (ROI). He shares insights on pricing and costs, noting that owning a marketing company allows them to save on printing and labor expenses. However, he still includes these costs for transparency. The campaign utilizes direct mail for Gold Level Print, supported by new equipment, including a $50,000 printer capable of producing flyers and business cards, and an additional $4,000 machine. Efrain emphasizes the importance of recouping expenses related to the recently acquired equipment.