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In this video, Jordan Steen, known as the Serial Entrepreneur, guides viewers on how to create a proposal for potential clients, highlighting key elements to include and tips for securing the deal. He emphasizes the importance of outlining the services offered and associated costs. The tutorial purpose is to provide a step-by-step process for assembling a compelling proposal. Jordan encourages viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for updates on future videos, free trainings, content, and templates related to these topics.