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In this video, Jordan Steen, also known as Serial Entrepreneur, provides a step-by-step guide for creating a proposal that addresses a potential client's needs. He emphasizes the importance of detailing services and costs to secure the deal. The tutorial is targeted at anyone interested in starting a marketing agency, building a personal brand, or launching an online business. Viewers are encouraged to subscribe for updates on future videos, which include free trainings, content, templates, and proposals. The video promises practical insights, aiming to equip viewers with the skills necessary to formulate effective client proposals.