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Sandy Beckwith, author of "Build Book Buzz," addresses a common question from authors about emailing press releases to journalists. She warns against sending press releases as attachments, noting that many journalists won't open attachments from unknown sources, leading to unread press releases and poor results. Beckwith advises preparing the press release by copying and pasting it directly into the body of the email instead of attaching it. She emphasizes that this method enhances the chances of the press release being read. A quick demonstration of this process will follow.