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Many book marketing packages include a press release for the book launch, featuring a headline, quote, and key book details. While this approach aims to attract media attention, some authors may question its effectiveness. In this video, Julie the Book Broad from Book Launchers discusses the relevance of press releases in contemporary book marketing. Book Launchers assists authors in writing, publishing, and promoting nonfiction books to increase their impact, grow their brand, and generate income, all while retaining rights and royalties. Historically, press releases were essential for media outreach in the 1990s, but their importance has evolved.