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Sandy Beckwith, author of "Build Book Buzz," discusses how to effectively email a press release to journalists. She emphasizes that attaching the press release as a file is not advisable, as most journalists won’t open attachments from unknown senders, leading to poor visibility for the press release. Beckwith suggests copying and pasting the press release directly into the body of the email instead. She will demonstrate this method using her computer screen, indicating that the process will be quick and straightforward. For more information, authors can visit buildbookbuzz.com.