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A typical book marketing package includes a press release for the book launch, featuring a headline, quote, and details about the book. This video, hosted by Julie from Book Launchers, explores the effectiveness of press releases for authors seeking media attention. Julie emphasizes the role of her team in assisting with writing, publishing, and promoting nonfiction books to help authors grow their brand and revenue while retaining all rights and royalties. She notes that while press releases were essential in the 1990s for attracting media attention, it is important for authors to evaluate their current utility in book marketing.