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Many book marketing packages include a press release for book launches, featuring a headline, quote, and details about the book. While the idea of gaining media attention through a press release is appealing, authors often wonder about its actual usefulness. In this video, Julie from Book Launchers discusses the relevance of press releases in contemporary book marketing. She emphasizes that Book Launchers assists authors in writing, publishing, and promoting nonfiction books that significantly impact readers while helping to grow their brand and business. Importantly, authors retain all rights and royalties from their work. Historically, press releases were essential for garnering media attention, especially in the 1990s.