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In this video tutorial, Efrain from Gold Level Media discusses a marketing campaign he is planning to demonstrate the return on investment (ROI). He mentions the costs associated with the campaign, noting that while his company owns a marketing firm and can access certain resources for free, he will still include these expenses in the total cost for transparency. The focus is on direct mail for Gold Level Print, highlighting the purchase of new printers and equipment essential for producing business cards, flyers, and other marketing materials. He provides specific figures, mentioning that the main printer cost around $50,000, while another related piece of equipment cost approximately $4,000.
