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Sending video for sales, customer service, or internal communications can be challenging, particularly in achieving high open rates. Ben Amos from Engage Video Marketing discusses how to attain a 98% open rate not through email but by leveraging personalized video. He highlights the importance of cutting through the clutter of crowded inboxes to ensure important messages are viewed. The tutorial emphasizes using personalized, one-to-one asynchronous video as a powerful tool to engage the audience effectively. Ben invites viewers to subscribe for weekly tips and strategies on enhancing video marketing efforts.