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SMS marketing is emerging as a highly effective tool for engaging consumers, offering higher conversion rates and better customer connections in a cost-efficient manner. Unlike traditional marketing methods, SMS is concise and direct, effectively cutting through the clutter of overloaded inboxes filled with digital ads and newsletters. It presents a more personal approach to communication, which can enhance long-term customer relationships. This video tutorial will provide an overview of SMS marketing: its definition, functionality, and best practices for implementation. Stay tuned to learn how to effectively leverage SMS in your marketing strategy.