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so its no secret that hvac contractors plumbers and other home service contractors are always looking for ways to get more leads its also no secret that text message marketing or sms marketing works and it works incredibly well but that makes sense right i mean pretty much everybody has a phone and they keep it on them all day and pretty much always have it within arms docHub and check it dozens if not hundreds of times every single day and thats just one of the reasons that text message marketing has a 98 open rate and allows you to consistently get your messages directly in front of your ideal customers and clients thats why in this video im going to introduce you to one of our favorite tools called launch sms a tool that can help you win both online and in the real world by connecting with your home service contractor customers through texting anywhere where they are anytime you want [Music] all right so first things first what is it that makes test message marketing or sms ma