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In this video, Efrain from Gold Level Media discusses a marketing campaign focused on direct mail. He emphasizes the importance of calculating the return on investment (ROI) for such campaigns. Efrain shares that they recently invested in new printing equipment, totaling around $50,000 for main printers and an additional $4,000 for other tools. He notes that while their marketing company benefits from reduced costs for printing and labor, he will still include these expenses in the total calculation to provide a clear financial picture. The campaign aims to leverage the capabilities of their new equipment to produce business cards, flyers, and other materials.
