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In this video, Alex Berman from Experiment 27 discusses effective strategies for writing partnership emails. He emphasizes the importance of targeting companies with similar or higher-priced services to drive new business to your agency. The tutorial outlines a successful case study featuring Shaun Foo of Speech Silver, a copywriting agency in Singapore, showcasing how he has effectively partnered with other agencies to generate referrals. Berman encourages viewers to adapt these strategies for their own outreach efforts, highlighting the potential benefits of forging partnerships. The video concludes with a call to action for viewers to implement these tactics in their partnership emails.