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In this video, Efrain from Gold Level Media discusses a marketing campaign focusing on return on investment (ROI). He shares insights into the costs associated with direct mail marketing for their printed materials such as business cards and flyers. Efrain highlights that their expenses might differ from others since they own a marketing company, allowing them to carry out printing and labor for free. However, he plans to include these costs in the total for transparency. He mentions that they invested about $50,000 in new printers and approximately $4,000 in additional equipment to facilitate their marketing efforts. The video aims to provide a clear understanding of the investment involved in their campaign.
