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In this tutorial, Efrain from Gold Level Media discusses a marketing campaign he's planning to demonstrate the return on investment (ROI). He mentions using direct mail for promoting Gold Level Print, highlighting that the campaign’s costs are somewhat reduced for his company due to ownership of the marketing firm. However, he intends to include all expenses in the total calculation for transparency. Efrain shares that they’ve invested around $50,000 in printing equipment and an additional $4,000 for other necessary tools to produce business cards and flyers, aiming to recoup these initial investments through the campaign.