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In this tutorial, Emily Probst from Modern Machine Shop explains how to write and submit a press release. She emphasizes that it’s easier than it seems if you follow a few basic steps. First, decide on the subject of the press release, which could include a new product, technology, event, trade show, merger, or management change. A press release serves as a communication tool to inform the media about significant happenings in your business, potentially leading to larger stories. Second, she advises being concise, as she receives hundreds of press releases weekly, making it crucial to deliver information clearly and succinctly.