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Emily Probst from Modern Machine Shop offers guidance on writing and submitting an effective press release. She emphasizes that creating a press release is straightforward if you follow a few key steps. First, decide on the topic, which could include new products, technologies, events, or company news. A press release serves as a communication tool to inform others about developments in your business, essential for media coverage in the manufacturing industry. Lastly, she advises being concise, noting that busy journalists receive numerous press releases and appreciate clear, brief information that highlights why readers should pay attention to your story.