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In this tutorial, Georgie from Waterbear shares tips on successfully sending press releases to radio stations. Drawing from their experience in various radio roles and as a plugger, Georgie emphasizes the importance of targeting the right audience. Tip one highlights the need to identify relevant shows, stations, and presenters who align with your music genre, noting that sending press releases to mismatched recipients, such as heavy metal to a pop station, is ineffective. Georgie refers to a previous video that covers how to create a press release and provides a link for viewers to reference if they haven't seen it yet.