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Emily Probst from Modern Machine Shop discusses how to write and submit a press release. She outlines basic steps, starting with selecting a topic, which could range from new products to events or mergers. A press release serves as a communication tool to inform about business developments and their significance in the manufacturing industry. Probst emphasizes the potential for press releases to evolve into larger stories, noting that some of the best coverage originates from the information businesses provide. Lastly, she advises writers to be concise, as she receives numerous press releases weekly, making efficient communication vital.