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In this tutorial, Devon Dean, content director at ProjectManager.com, emphasizes the importance of interpersonal communication in successfully selling a project through a proposal. He notes that decision-makers are less likely to approve a project based solely on a proposal document. Instead, ongoing dialogue and lobbying with key stakeholders are crucial. Dean advises project sponsors and champions to actively engage with decision-makers to refine their understanding of project needs and expectations. This interaction enhances the chances of gaining funding and resources, highlighting that personal connections play a vital role in the proposal process.
