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Efrain from Gold Level Media discusses a planned marketing campaign focused on direct mail, aiming to demonstrate the return on investment (ROI). He mentions that his company can save on costs related to printing and labor, which may result in lower expenses for them. Efrain highlights significant investments in new printing equipment, costing around $50,000 for a printer capable of producing flyers and business cards, along with an additional $4,000 for other necessary tools. His goal is to provide a clear total cost to help viewers understand the financial aspects of the campaign.