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In this tutorial by Anita from Tech Sedley, SMS advertising is introduced as a powerful marketing tool that involves sending promotional messages to subscribers' mobile devices. This method allows brands to share special deals, offers, contests, and discounts, thereby enhancing brand awareness and customer loyalty. SMS advertising is valued for its efficiency in reaching customers on their mobile devices, and prominent brands in various sectors have successfully implemented it to increase engagement and return on investment (ROI). The average conversion rate for SMS campaigns is 14%, and SMS coupons are redeemed at a rate 10 times higher than other coupon types, highlighting its effectiveness in boosting customer lifetime value.