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In this video tutorial, Marcus demonstrates how to send SMS campaigns using Sendinblue. He guides viewers through the process, emphasizing that by the end, they will understand how to utilize SMS campaigns effectively. Marcus encourages viewers to ask questions in the comments regarding campaign-related queries. He starts by clicking "add more apps" to enable SMS campaigns, then navigates to create a new SMS campaign. He discusses the necessary fields: campaign name, SMS sender, and SMS message, providing an example for a summer sale campaign in August. He notes customization options for the SMS sender and highlights limitations in some regions where sender details may appear as numeric shortcodes.