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In this episode of Free Tool Friday, the host discusses a critical topic in the accounting industry: pricing services profitably and efficiently. The focus is on ensuring clients receive what they need and appreciate the value brought into their relationships. Before diving into pricing strategies, the host expresses thoughts on branding and service valuation, referencing a quote from Kanye West. He suggests there is a clear yet often overlooked reason why services are not appropriately valued, acknowledging the contributions of fellow thought leaders in the industry while emphasizing the importance of understanding this issue.