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Sales forecasting involves predicting future sales revenue based on historical data, industry trends, and the current sales pipeline. Key factors affecting sales forecasting include market conditions and company performance. Accurate forecasting methods help businesses estimate sales totals weekly, monthly, quarterly, and annually. The process also assesses a company’s market share for a specified future period. The importance of sales forecasting lies in its ability to identify potential threats and demand fluctuations, enabling timely mitigation. By leveraging appropriate forecasting tools, businesses can gain insights into market dynamics, ultimately enhancing decision-making and strategic planning.
