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In this video tutorial, sales forecasting is highlighted as a crucial business practice that enables leaders to make informed decisions regarding goals, budgeting, hiring, and cash flow management. A sales forecast is an estimate of expected sales revenue within a specific time period, such as a quarter or year. It is constructed using market research and analysis of current sales trends. The sales forecast serves as a commitment from the sales department and must be highly accurate, as it influences production and inventory planning. Additionally, effective marketing planning relies on precise sales forecasting data, making accurate forecasts essential for successful resource deployment.