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This brief video focuses on the process of sales forecasting within business planning. Sales forecasts predict the quantity of products a business plans to sell, enabling the calculation of sales revenue by multiplying the quantity by the selling price. This revenue information is essential for determining forecasted profit or loss when paired with costs, as profit is a primary goal for most businesses. Additionally, accurate sales forecasting aids in cash flow forecasting, making it a vital aspect of financial planning. Understanding sales forecasts helps businesses strategize effectively for their financial outcomes.