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In this video, Curtis Blackmore, founder of Merch Titans, demonstrates how to check for trademarks on a t-shirt idea using a free online trademark search tool. He emphasizes the importance of verifying that a phrase, such as "I'd rather be fishing," is not trademarked before creating a design. This step is crucial to ensure that your t-shirt idea is legally viable. Curtis recommends using a specific site, TrademarkEO.com, for conducting the trademark checks. He highlights that checking for trademarks should be done for every t-shirt concept to avoid potential legal issues.