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In this tutorial, we explore the concept of strategic alliances in business. A strategic alliance is a voluntary arrangement between firms that involves sharing knowledge, resources, and capabilities to develop processes, products, or services. The prevalence of these alliances has significantly increased in recent decades as companies seek to enhance their strengths or mitigate weaknesses. The video addresses the definition of strategic alliances, the reasons firms form them, the major types of alliances, and provides well-known examples from the business world to illustrate these concepts.
