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In this episode of Senayan PR, the host discusses the importance of creating a public relations (PR) plan and addresses a question about the process. A PR plan is essential for campaigns, brand planning, and even small projects. It serves as a blueprint outlining the strategy, budgeting, and evaluation criteria for the project. The host introduces the concept of the seven steps involved in developing a PR plan and hints at sharing key insights. This session aims to guide viewers on effectively constructing their PR plans to ensure successful outcomes.