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In this video, Janette from the Digital Marketing Academy for Nonprofits discusses how to effectively find donors online. She highlights a major mistake nonprofits make: launching fundraising campaigns without first building relationships. Many organizations expect great campaigns to attract new donors organically, often resulting in donations primarily from previous supporters. Janette emphasizes the importance of relationship-building to succeed in attracting new donors and offers tips and tricks for achieving this goal, although she does not elaborate on these strategies in the provided excerpt.