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Mike Mancini, a Google Ads agency owner, explains the onboarding process for new clients. The goal is to gather all necessary information to set up campaigns without needing further contact. The next communication occurs right before the campaign launch, during which final questions are addressed and client expectations are set. The onboarding uses a simple spreadsheet to streamline the process, having already concluded a sales call where the client expressed interest in the services. Mike promises a step-by-step walkthrough of this spreadsheet to illustrate the straightforward onboarding approach.
