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In this tutorial, Devon Dean, content director at ProjectManager.com, emphasizes the importance of personal communication in successfully selling a project through a proposal. He notes that decision-makers are unlikely to approve a proposal without prior interactions, highlighting that relationships matter in securing funding and resources. Devon advises project sponsors and champions to actively engage with decision-makers, using these opportunities to refine their understanding of the project. The key takeaway is that a well-crafted proposal alone is insufficient; effective lobbying and direct communication are crucial for gaining support and approval for the project.
