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whats up everyone welcome to the surfside ppc youtube channel today im going to be going over search engine marketing so im going to give you a basic overview and search engine marketing can also be abbreviated as sem so im going to do that throughout this video so well get right into it what is search engine marketing so to give you the definition my definition of it will be the process of creating paid advertising campaigns that appear in the search engine results of any search engine so it doesnt really matter what search engine it is but theyre ads that appear in a search engine so advertisers pay to target keywords now theres other targeting methods available but basically youre targeting keywords based on their potential customers search terms so to go over an example lets just say someone goes to google and they do search engine marketing they search for that directly into google so someone performs a search in a search engine so what youre going to see here is adver