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An insertion order is a legal document that outlines the agreement between a publisher and an advertiser to run a campaign and is the final step of a direct deal. After signing up and getting approved on a network, the next step is to sign this contract. The insertion order includes crucial details such as the campaign's start and end dates, ad unit placement, ad copy, target audience, pricing structure, and overall cost. It ensures that advertisers understand what they will receive, minimizing potential conflicts. Similarly, it confirms to publishers what they need to deliver and their compensation, thus reducing the likelihood of disagreements. Once approved, publishers can set up the ad and drive traffic.
