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so to this point weve acquired familiarity with single item auctions when theres just one item for sale uh we looked at one auction format in quite some detail the second price auction or the vicry auction and in particular its remarkable truthfulness property that bidding truthfully is a dominant strategy in passing we also mentioned a couple other single item auction formats we talked about the ascending auctions or english auctions and then also we mentioned in passing first price options what i want to do now is i want to look at item auctions that are beyond just single item options and the reason i want to do that is because thats really the types of auctions that you see being used uh in online advertising specifically i want to talk about sponsored search auctions which you also sometimes hear called keyword auctions or position auctions it would be pretty much impossible for me to overstate the importance of these sponsored search auctions to the internet economy into goo